Apple News Saves the Day?

I’ve been using Apple News for the past few weeks and have come to the conclusion that it can combat fake-news, make you smarter and buoy the News Publishing Industry all at once!Ā  Okay, thats’s definitely a hot take, but let me dig in šŸ™‚

Breadth and Trust

It’s an aggregator so one can find many news sources all in one spot – I have tremendous respect for outlets like WSJ, NYT, WaPo (and have their respective apps installed), but an aggregator isĀ  more time efficient. I seeĀ  headlines from the likes of Politico, Fox News and The New Yorker, so I feel I’m getting a representative collection of viewpoints out there(no matter how much you agree or disagree ;-). There seems to be some sort of ‘approval’ process to become a Publisher and I’m going to assume you won’t see any articles from Heart of Texas and Being Patriotic, two Facebook groups that posted heavily about the 2016 election and were ultimately found to be created by our Russian friends.

Media, but not Social

The fact that there’s no social component to Apple News gives me most hope about fighting fake news and false information. So even if some questionable ‘publications’ do make it onto the App, there’s no chance that your crazy Uncle would amplify the articles by sharing. I probably get most of my news from Twitter and I love the timeliness that comes with so many individuals contributing to the platform, but it gets exhausting and overwhelming(Kanye, anyone?). Apple News updates only when there are new articles — there are no hot takes or ugly Twitter fights; it’s actually quite refreshing!

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The OS as the App Store

We’ve been reading a lot in recent years about how people don’t download new Apps and how App discovery and the App Store are broken. The latter may not directly cause the former, but there’s definitely some impact. Apple wants you to use Apps; Apps make their expensive hardware that much more valuable to you. They even acknowledged this with that cute little video to kick off WWDC 2017. And it followed that Apple announced a whole new App Store for iOS 11. Apple’s Developer Site boasts: “Now the AppĀ Store has been redesigned from the ground up to provide a beautiful place to showcase amazing apps and to help customers discover new favorites.”

While the App Store was due for a change, I think the future of App discovery is the OS and not another App. I can’t remember the last time I downloaded an App just from browsing the App or Play Store. Yes, one has to go to the Store to download an App (for now), but you probably came to the store because you heard about this App from someone/somewhere else or there’s a specific action you’re trying to complete. Now this second part is where I think the opportunity exists.

App Discovery should be contextual. In a recent post on Notifications, Scott Belsky wrote about a ‘Notification Layer API‘ that “would take all kinds of data into account, like your location, your schedule, your propensity to engage with certain apps at certain times…” to make the Notifications you receive smarter. I propose this, but for App Discovery.

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